What is DRTV?
DRTV or Direct Response Television is a popular form of TV advertising that is often misunderstood by those who haven’t had intimate dealings with the world of paid content TV. Essentially, DRTV is any form of TV advertising where you include a CTA (calltoaction) at the end, inviting the viewer to respond or engage by contacting you. You’ll often see this with a tag like “call this toll-free number now” or “text us at…” or “visit our website at…” Of course, there are plenty of DRTV programs or companies that have done their part in creating a bad impression of this form of marketing. That’s unfortunate because it can be an effective method of advertising your brand without breaking the bank. On the flip side, there are some who are carrying the banner and doing well by their clients. An example of DRTV done right is NewsWatch TV . They’ve been operating in this sphere for over 30 years, so are veterans in creating TV programs that eng...
